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Shore Beach Service


If you have visited Hilton Head Island’s beaches, you are probably familiar with Shore Beach Service. We are on the beach in the lifeguard highchairs, under the red beach patrol umbrellas, or driving the red beach patrol vehicles. If you are new to the island, let us introduce ourselves and help you have a great vacation!

Hilton Head Island is blessed with some of the safest waters on the east coast, as gentle sloping beaches and offshore sandbars generally create calm surf conditions. However, always be cautious in the ocean and please follow our beach safety tips and beach rules to ensure a safe and enjoyable day.


Beach Rentals


Serving Hilton Head since 1974, Shore Beach Service is the island’s premier beach equipment rental service. We provide the rental of umbrellas and chairs anywhere throughout the beach.


We are the only company on Hilton Head Island that sets up the equipment for you daily, saving you the hassle so you can have a more relaxing and enjoyable vacation. Body boards, sailboats, kayaks and beach cycles are also available at our numerous rental locations on the beach.



Join Our Team!



Shore Beach Service provides the beach patrol for Hilton Head Island’s 13.5 miles of beach. The beach patrol includes about 80 lifeguards from across the country and around the world. As a member of the South Atlantic region of the United States Lifesaving Association (USLA) since 1989 and a Certified Agency of the USLA for Open Water Lifeguarding since 1995, our lifeguards are held to the USLA’s high standards of training. We are always looking for physically fit individuals with outstanding customer service skills to join our team.


August  11, 2014 


We held our annual Employee Appreciation Party last Thursday at Shipyard Beach Club.  It is always fun to see our staff dressed up for "Shore Prom" and not in the usual swimsuits or casual clothes. We had our "Shore Superlatives", as voted by the guards, with anything from "Best Radio Call" to "Prom King & Queen" given out.  We have several or those pictures up our Facebook page.  Last year's Rookie of the Year and film major Robert Murdoch showed two outstanding videos that he put together from this summer.  We hope to get those up on this website soon.  The evening ended with the presentation of our Rookie of the Year and Lifeguard of the Year Awards.  We congratulate Justin German from Imperial, Nebraska, our Rookie of the Year, and Taylor Smith, a 4th year guard from Rice Lake, Wisconsin, our Lifeguard of the Year.  Both worked extremely hard this year to earn the awards, and you couldn't meet two nicer people.


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