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Shore Beach Service


If you have visited Hilton Head Island’s beaches, you are probably familiar with Shore Beach Service. We are on the beach in the lifeguard highchairs, under the red beach patrol umbrellas, or driving the red beach patrol vehicles. If you are new to the island, let us introduce ourselves and help you have a great vacation!

Hilton Head Island is blessed with some of the safest waters on the east coast, as gentle sloping beaches and offshore sandbars generally create calm surf conditions. However, always be cautious in the ocean and please follow our beach safety tips and beach rules to ensure a safe and enjoyable day.


Beach Rentals


Serving Hilton Head since 1974, Shore Beach Service is the island’s premier beach equipment rental service. We provide the rental of umbrellas and chairs anywhere throughout the beach.


We are the only company on Hilton Head Island that sets up the equipment for you daily, saving you the hassle so you can have a more relaxing and enjoyable vacation. Body boards, sailboats, kayaks and beach cycles are also available at our numerous rental locations on the beach.


We are closed for rentals until

March 2015.



Join Our Team!



Shore Beach Service provides the beach patrol for Hilton Head Island’s 13.5 miles of beach. The beach patrol includes about 80 lifeguards from across the country and around the world. As a member of the South Atlantic region of the United States Lifesaving Association (USLA) since 1989 and a Certified Agency of the USLA for Open Water Lifeguarding since 1995, our lifeguards are held to the USLA’s high standards of training. We are always looking for physically fit individuals with outstanding customer service skills to join our team.


October 23, 2014

Our 2014 beach rental season is over.  We will still patrol the beach daily as usual.  We have already started preparing for our 2015 season which will open in March.  This week, we have a "Throwback Thursday". Ryan Baily was our 2002 Lifeguard of the Year.  Ryan was a perenial competitor on our regional competition team, and also was a supervisor for a year.  Most importantly, Ryan is our Godfather of Nebraska lifeguards, as ever since his rookie season, we have had several guards from Nebraska each summer that can all be traced back to him.


Ryan Baily

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Hometown:  Scottsbluff, NE 

College: Chadron State College 

How did you hear about Shore Beach Service? Internet research 

How many years did you work for Shore Beach Service?  Five Seasons

Had you been to Hilton Head before you started working here?  I never visited prior to employment. 

What sports did you play in high school or college?  I was a Decathlete competing on the Track & Field team at Chadron State. 

What jobs have you held since leaving Shore? I was a Graduate Assistant Track & Field Coach at University of the Cumberlands for 1.5 years, I was a Head Track & Field Coach at Western State College University in Gunnison, CO for 4.5 years; I was a Head Track & Field and Cross Country Coach at Chadron State College for 5 years;  Just recently I was hired on as the Head Assistant Coach at Colorado State University in Fort Collins, CO. 

Family information:  I married the most beautiful, smart, athletic, level headed (which is important, since I am not) woman Janel Johanningmeier 8 years ago.  We have a six year old girl, Jayden Baily, and a five year old boy, Trenton Baily.  They are currently in Kindergarten and First grade and I keep promising them that I will take them to the beach where daddy used to work! 

Interesting fact about yourself:  Being a coach, I am obviously intrigued with sports and fitness, but my best talent is actually in music.  My father is a musician and taught all of us kids at a young age how to play piano.  I still play piano on a regular basis. 



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