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Shore Beach Service


If you have visited Hilton Head Island’s beaches, you are probably familiar with Shore Beach Service. We are on the beach in the lifeguard highchairs, under the red beach patrol umbrellas, or driving the red beach patrol vehicles. If you are new to the island, let us introduce ourselves and help you have a great vacation!

Hilton Head Island is blessed with some of the safest waters on the east coast, as gentle sloping beaches and offshore sandbars generally create calm surf conditions. However, always be cautious in the ocean and please follow our beach safety tips and beach rules to ensure a safe and enjoyable day.


Beach Rentals


Serving Hilton Head since 1974, Shore Beach Service is the island’s premier beach equipment rental service. We provide the rental of umbrellas and chairs anywhere throughout the beach.


We are the only company on Hilton Head Island that sets up the equipment for you daily, saving you the hassle so you can have a more relaxing and enjoyable vacation. Body boards, sailboats, kayaks and beach cycles are also available at our numerous rental locations on the beach.


We are OPEN for rentals 

as of Saturday, March 25!



Join Our Team!

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Shore Beach Service provides the beach patrol for Hilton Head Island’s 13.5 miles of beach. The beach patrol includes about 80 lifeguards from across the country and around the world.


As a member of the South Atlantic region of the United States Lifesaving Association (USLA) since 1989 and a Certified Agency of the USLA for Open Water Lifeguarding since 1995, our lifeguards are held to the USLA’s high standards of training. We are always looking for physically fit individuals with outstanding customer service skills to join our team.


November 10, 2016

We ended our 2016 beach season two weeks ago.  As always, we will continue to be on the beach to remove trash every day during the off season.  


While the 2016 season was a successful one, Hurricane Matthew left the Island in bad shape.  Hilton Head had 1000's of trees down blown.  Several areas, though thankfully not most, were flooded.  We also lost a lot of beach from the storm surge.  Shore lost several umbrella boxes.  Fortunately, we were able to get other equipment back to the office.  However, we had several trees fall, some of which destroyed some equipment, most notably, 3 of our trailers.  Below are some pictures that we took during Hurricane Matthew cleanup.

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