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Shore Beach Service

If you have visited Hilton Head Island’s beaches, you are probably familiar with Shore Beach Service. We are on the beach in the lifeguard highchairs, under the red beach patrol umbrellas, or driving the red beach patrol vehicles. If you are new to the island, let us introduce ourselves and help you have a great vacation!

Hilton Head Island is blessed with some of the safest waters on the east coast, as gentle sloping beaches and offshore sandbars generally create calm surf conditions. However, always be cautious in the ocean and please follow our beach safety tips and beach rules to ensure a safe and enjoyable day.


Beach Rentals

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Serving Hilton Head since 1974, Shore Beach Service is the island’s premier beach equipment rental service. We provide the rental of umbrellas and chairs anywhere throughout the beach.

We are the only company on Hilton Head Island that sets up the equipment for you daily, saving you the hassle so you can have a more relaxing and enjoyable vacation. Body boards, sailboats and kayaks are also available at several of our rental locations on the beach.

We are will open for rentals

on March 24, 2018!

Join Our Team!

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Shore Beach Service provides the beach patrol for Hilton Head Island’s 13.5 miles of beach. The beach patrol includes about 80 lifeguards from across the country and around the world.

As a member of the South Atlantic region of the United States Lifesaving Association (USLA) since 1989 and a Certified Agency of the USLA for Open Water Lifeguarding since 1995, our lifeguards are held to the USLA’s high standards of training. We are always looking for physically fit individuals with outstanding customer service skills to join our team.


January 11, 2018

Happy New Year!   Hilton Head has finally returned to normal temperatures after 2 weeks of frigid temperatures that included a day with about 3 inches of snow!  The Island has not seen that much snow since the late 80's!  Our staff is busy getting ready for the 2018 season.  If you or someone you know is interested in working for Shore this summer, we are getting lots of applications in so please get yours in soon!  We thought it would be a good idea to revive our "where are they now" posts on the website.  We'll start with Cheryl King, who last worked worked here in 1999.  We recently saw Cheryl on the National Geographic Channel on a show about sharks in Maui.  She was also on Hilton Head last year to help keep sea turtles safe during beach renourishment.

Cheryl King

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Hometown:  Bellbrook, OH 

College: Southampton College of Long Island University (B.S. in biology/psychology) & Nova Southeastern University Oceanographic Center (Master’s in marine biology)

How did you hear about SBS?  I think I saw an article in the newspaper, back in the days before the internet ruled our worlds.

How many years did you work for SBS?  Summers of 1995-97 & 1999

Had you been to HHI before SBS?  Yes, on spring break with some friends right before the summer of 1995.

What sports did you play?  soccer, basketball, track, and softball (but loved skiing/snowboarding the most)

What jobs have you had since SBS?  I left HHI (with Jake Tiller, Brett & Ben Jennings, all SBS employees) in Nov, 1999 to move to Hawai‘i (where we met up with Sasha Leitner, another SBS employee living on O‘ahu).  I’ve been working on Maui as a marine biologist since then, so am very much focused on endangered species research and conservation.  To pay the bills, I’ve also held naturalist/crew jobs on boats, and led hiking/kayaking/snorkeling/surfing tours.   My websites: 

www.HIhawksbills.org   //   www.SHARKastics.org  //  www.Sandy-C-Maui.com 

Read more ...

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